Amy’s Ice Creams has been “Making People’s Days” since 1984. This Texas staple is known for their award-winning super-premium ice cream, high flying ice cream acrobatics, and world-class customer service. But what a lot of people don’t know, that the ice cream business is just a front for what we really are...an entrepreneurial training business.

• Take a dive into Amy’s Ice Creams history 
and philosophies

• Learn how Amy’s Ice Creams organizes its people, guiding principles, and vision of success

• Discover how Amy’s Ice Creams hires their greatest asset; their people

• Explore the structure of Amy’s Ice Creams internal education program known as “MBAmy’s”


• Look into the tried and true Amy’s Ice Creams systems for effective communication and peer to peer mentorship on a company-wide level

• Learn Amy’s Ice Creams philosophy on 
guerrilla marketing

• Learn how we educate and motivate The Next Generation of the workforce to give kind and genuine customer service, be effective Open Book Management practitioners, and to change the world one scoop at a time